On Makeup Magazine had the pleasure of attending the official launch party for Shadow Shields debut into Walmart stores recently. This exclusive private event held at Beso in Hollywood, brought together industry friends and influencers such as Gregory Arlt, AJ Crimson, Lori Taylor, Michael DeVellis, Angel Merino, Rokael Lizama, Jackie Aina, Jade Marie, Tamanna Roashan, Nikita, Valente Frazier, Hosway Morbak, Ruby Polanco, Daniel Chinchilla and many more to celebrate Shadow Shields founder Michelle Villanueva’s new partnership. Attendees walked away with a really nice swag bag including Shadow Shields among other brands like Real techniques, Reveal beauty, Passion Planner, ZPalette, Spero cosmetics, Trust fund beauty, Heididcosmetics, Velvet 59 by Paris Manning, and Cuccio naturale Italia. Check out highlights from the launch party below.
“This is such a huge highlight for our brand. My long time goal and dream has been to have Shadow Shields accessible to the masses. Walmart is the perfect retailer for both convenience and price point for our consumers,” said Villanueva/CEO. Shadow Shields first launched in 2008, has grown in popularity with features on E! News, The TODAY Show and The Ellen Show, and endorsed by celebrity makeup artists, with clients such as Jennifer Lopez, Carrie Underwood, Britney Spears and Kaley Cuoco to name a few. This multi-task tool not only protects the under eye area from shadow fallout, but can be use to help create a straight edge for shadow, helps perfect the winged cat eye, prevents messy mascara smudges and aids in perfecting lipstick application. It will be sold amongst other popular brands such as Flower by Drew Barrymore, Maybelline, IMAN, and among others, across the U.S. in 3,410 Walmart Stores. 14-count box, $4.78. www.shadowshields.com #shadowshieldsinwalmart
Photos: Edward De la Torre with EDLT Photo