MAKE UP FOR EVER, a professional makeup line, known for their innovative and artistic products, created for professional stage artist, makeup artist and makeup enthusiasts, announced in what will be the first of an ongoing series of artistic collaborations featuring stage artists and their makeup artist, teams up with CHARLI XCX for a new AQUA XL EYE PENCIL campaign.
CHARLI XCX’s bold, artistic and energetic stage presence exemplifies the creative spirit of MAKE UP FOR EVER, and in 2016, MAKE UP FOR EVER joins CHARLI XCX in all her performances and artistic creations, from her live tour to makeup artistry for her video clips. “I love the creative energy of MAKE UP FOR EVER. They create products that allow me to experiment and be free. When I wear makeup I can feel sexy, demure, classic, futuristic… so many different things. MAKE UP FOR EVER is vibrant, energetic and diverse. I can play with the products to suit my mood. That’s what I love the most.” – Charli XCX
AQUA XL, formerly the AQUA line will be revamped with a high-performance formula containing emollient oils, and mango butter. The AQUA XL EYE PENCIL, the first of the AQUA XL line, were tested by professional artists to make sure the color withstand sweat inducing situations, for performers’ needs.The pencils comes in a range of 20 vibrant hues and five finishes from Matte, Diamond, Satin, Iridescent and Metallic and in shades ranging from blue, green, purple, and pastels to traditional colors like black and brown. Launching in May 2016, www.makeupforever.com