INDUSTRY NEWS: MËNAJI LAUNCHES MAKEUP STARTER KIT FOR MEN

menaji2Men’s grooming brand, MËNAJI, launches an easy-to-use Makeup Starter Kit for Men. MËNAJI specializes in fast-acting skin care and corrective cosmetics made just for men, and with the new Makeup Starter Kit, it makes it even less complicated for men to learn how to cover up minor skin imperfections. “This is not about transformative makeup like foundation, contouring, brow liners or lip stain that’s super-obvious. It’s about subtle, virtually undetectable cover-up that helps a man achieve a fresh and more youthful appearance. Let’s face it, who wants to be seen with a huge pimple on your face, an oily forehead or chin, or tired eyes?” said Pamela Viglielmo, President of MËNAJI

The kit includes a camouflage concealer, which has been a breakaway hit for MËNAJI, and is paraben-free, chemical free and rich in anti-oxidants, such as grape seed oil and natural Vitamin E. The kit also includes their HDPV Anti-Shine Powder, which also covers minor skin imperfection, while blotting out extra shine, leaving skin smooth and even toned. “We’ve found that men want a simple way to cover up redness, pimples, scars, dark under-eye circles and a shiny forehead, but don’t want to deal with women’s makeup and the overwhelming amount of their brands and products. We know they want few products and they’d prefer that these products come from a men’s-only skincare line,” said Viglielmo.

MËNAJI also offers’ a 40% off Pro-discount program for Makeup Artist and special professional bags/kits for easy carry and storage of MËNAJI male client products. The Makeup Starter Kit for Men, $55 comes in a small water- and stain-resistant ballistic nylon bag. www.menaji.com

 

 

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